LENA WU

I am a creative storyteller with a background in fashion media, communications, and figure skating. I specialize in crafting bold, culture-driven narratives that connect and inspire. All the while, I bring an innovative perspective to every team I collaborate with.​

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Hi, I’m Lena — a passionate creative and recent graduate of The Ohio State University with a degree in Communications and minors in Fashion & Retail Studies. With a deep curiosity for how storytelling shapes the world, I’ve always been drawn to the invisible power of strong communication and how it connects people, ideas, and culture.

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During my time at Ohio State, I served as President, Editor-in-Chief, and Creative Director of Scarlette Magazine, the university’s student-run fashion publication. I led a diverse team of editors, designers, and creatives to produce multi-platform content that resonated with our audience. From leading editorial shoots to managing events, I developed a hands-on understanding of how to turn ideas into impactful experiences.

 

My journey into fashion began on the ice. As a former international figure skater who competed for over 20 years,  I learned early on what it takes to stand out: discipline, resilience, and a creative mindset. These values continue to guide me today, whether I’m leading a team, managing a brand story, or developing engaging campaigns that speak to today’s generation.

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I’ve also worked with Ohio State's Fashion Production Association, where I helped bring runway shows and design concepts to life, always keeping culture, trends, and audience in mind. Studying abroad at the London College of Fashion and in Barcelona deepened my appreciation for global perspectives and pushed me to think critically about where fashion, media, and identity intersect.

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Today, I bring a youthful, globally-informed lens to everything I do. I know what captures attention, what builds community, and how to authentically engage younger audiences. Whether it’s crafting a TikTok strategy or building out an editorial calendar, I’m driven to create work that feels fresh, relevant, and culturally aware.

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Thanks for checking out my portfolio — I hope it gives you a sense of who I am and what I can bring to your team. Feel free to reach out if you'd like to connect!